Granberg AS, founded in 1961 in Norway, is a global leader in protective gloves, known for innovative designs, advanced materials, and a commitment to safety and sustainability. Their products, including award-winning gloves for industries like oil, healthcare, and food processing, are distributed in over 50 countries, aiming to prevent hand injuries worldwide.
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During my time as an Art Director at Hummingbirds Agency, our team was commissioned with updating the corporate identity of a Granberg to better reflect their values and personality. The new identity was grounded in analytical and strategic insights, drawing inspiration from their heritage and traditions as a family business rooted in Norway's harsh northern climate. This foundation aligned seamlessly with their high-quality protective gloves, designed for hardworking "doers" worldwide.
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The strategic work and new identity were translated in a comprehensive brand book. Except for the brandbook we also delivered packaging design, printed materials, website design, and communication examples.

Credits
Carl Hasselblad – Art Direction