The Client
Resurs Bank is a Swedish bank specializing in consumer finance, retail payment solutions, credit cards and personal loans. Founded in 1977 and headquartered in Helsingborg, it operates across Sweden, Norway, Denmark and Finland, serving around 6 million customers.

The Challenge
Strengthen & reinforce Resurs Bank’s position in the market through creative that differentiates, builds trust and awareness.
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Strategic Hypothesis
Trust is the cornerstone of banking, as it fosters customer loyalty, encourages long-term relationships, and ultimately safeguards a bank's reputation and financial stability.

Credits
Nora Sjöstedt – Art Direction
Carine Backelle – Creative Strategy