The Client
Lyyti is a Finnish SaaS company founded in 2007 that provides an all-in-one platform for managing live, online and hybrid events. Its software covers event registration, communication, participant management, reporting and feedback, helping organisations create and measure more effective events. Lyyti has 2,100+ customers and 55+ employees across Europe.

Background
Future of Events is Lyyti’s annual flagship event for event professionals. It brings together experts, speakers and industry professionals to explore the latest trends, ideas and innovations in events—from AI and sustainability to event marketing and creating better experiences.
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The Brief
Create Awareness/Consideration campaign assets for Lyytis flagship event “Future of Events” to gain traffic to the landing page for sign-ups and so forth attract visitors to the event.