ICA is one of Sweden's largest grocery chains, founded in 1938 and known for its cooperative model. Each ICA store is independently owned, allowing it to tailor its offerings to local customer needs while benefiting from the larger ICA brand.
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One of the independently owned stores is ICA Årsta. I was commissioned to design labels and illustrations for their in-house ice cream and for their paper bags intended for classic Swedish candy. The goal was to create a clean and colorful aesthetic that harmonizes with both the products and the existing identity of ICA Årsta. This design approach aims to enhance the overall shopping experience while maintaining a cohesive brand image.